Tyumen restaurateur, founder of the holding “Maxim” Larisa Nevidailo told how her company plans to adapt to rising prices.
“The main principle that we will adhere to now is not just to raise prices, but to revise the menu in order to preserve the average price of dishes in each menu category as much as possible. What I want to say here separately. The course of switching to local products, chosen by our chefs a few years ago, has played into our hands more than ever. In those establishments where 80% of the products are already local (for example, our coffee houses), adjustments will be minimal. In other concepts, where there are a lot of imported products, we are promptly looking for an alternative,” said Larisa Nevidailo in your Instagram.
In the most difficult situation, according to the restaurateur, coffee shops will be in her holding. “A separate sore point now is coffee. We figured that our supply of coffee would last us two weeks. There are no other stocks. Coffee and raw materials, according to the forecast, can rise in price twice. It is still difficult to orientate on the pricing policy, but we are trying to keep the price bar not only for the coffee we have, but for the entire menu as a whole. It is worth saying that coffee is no longer even sold at the dollar rate, but according to its own pricing policy. Firstly, this season there was a coffee crop failure, and secondly, now there are difficulties with its supplies,” says Nevidailo.
Coffee beans used for ground and instant coffee are supplied to Russia from African and Latin American countries. “Against the backdrop of a sharp weakening of the ruble in the last days of February, importers who imported green coffee to Russia formed a debt to producers in other countries, and now they are forced to revise their selling prices, because otherwise they will not be able to pay for deliveries,” he explained. RBC General Director of the Association “Roschaikofe” Ramaz Chanturia.
