The American brand Converse continues to work in Russia, despite the fact that it promised to leave in June last year

Employees say: for the past eight months they have been working as usual and under the old sign. But now – rebranding, new prices and the name NCF.

Now stores sell their favorite sneakers, like in the good old days. Only 1.5-2 times more expensive. But recently the staff was informed about the planned rebranding. Already on February 1, all signs were removed in order to hang brand new three letters.

The sellers said that after the update, the trademark will become multi-brand – Dr. Martens, UGG (uggs) and Alpha Industries. The distributor, Croatian Orbico, continues to do business in Russia through its daughter Orbico Style.